Sometimes you have to stop and say: wait… did that really just happen? Because a few days ago, I found myself pitching monthly... our little brand that makes period underwear for the toughest periods... to a Marvel superhero.
Yes, that Marvel. Yes, Shang-Chi.
Taking the Big Stage
Monthly was invited to pitch at the CoCreate Pitch Competition, and it was bigger than anything I’ve ever done before. On stage in front of hundreds, I shared our story with:
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Lori Greiner and Daymond John from Shark Tank
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Simu Liu (aka Shang-Chi)
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Everette Taylor, CEO of Kickstarter
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Stephanie Mehta, CEO of Mansueto Ventures (Fast Company & Inc.)
Standing on that huge stage, I got to talk about something so many people live with but is constantly overlooked: how hard-to-manage periods and chronic conditions make our cycles even more painful ... and why Monthly is here to design products that actually meet those challenges.
Why This Moment Matters
When I started this brand, I never pictured a moment like this. Period pain is too often dismissed or minimized, and yet here we were, putting it front and center in front of decision-makers who shape the future of business and culture.
It felt like proof that the conversation is shifting. That period care is finally being taken seriously. And that’s not just for me or monthly, that’s for all of us who’ve ever been told our pain is “normal.”
The Real Win
So, did we win? Not technically. But out of 25,000 applications, to be chosen as one of 70 semifinalists and THEN 20 finalists to pitch on that stage? That feels like a win in itself.
Because every time I get to say it out loud, whether it’s to a doctor, a customer, or, apparently, a Marvel superhero, the message doesn't change:
Everyone deserves a comfy period. PERIOD.
Thank You
I’ve said this before on Instagram, but it’s worth saying again: this would never have happened without YOU.
Every customer who’s trusted monthly with their period. Every person who’s shared our story. Every voice that’s helped amplify our mission. This was our moment together.
We didn’t just pitch to investors, CEOs, and cultural icons. We pitched for everyone who’s ever had to fight to be taken seriously about their pain.
Period products should be designed for the toughest periods. Not just the easy ones. And we got to share that commitment and WOW, I am just still so shocked at the entire thing.
